Around 80% of a product’s environmental impact is dictated by its initial design.
That is why we are working with The Royal Society for Arts, Manufacturing and Commerce (RSA) with the aim of embedding circular economy thinking with designers and other product experts.
Choices made at the design stage also determine what materials are used and how easily they can be repaired or recycled. A core principle of the circular economy is about ensuring that waste is ‘designed out’ of how we live.