“As an SME, generating fixed monthly incomes and entering into three to five-year contracts with your customers creates a steadier business – and a more valuable business for investors,” says Brian.
Plus, if you’re the kind of business that likes to make a difference, going circular tends to offer that opportunity. Brian explains, “We got involved with LEDs as we thought they could help reduce people’s energy consumption…
Rather than just wait for the waste to happen, we thought we would stay proactive.”
“Try and appreciate that consumers want the latest technology. We’ve got this love affair with technology and we always want the latest and the best because it brings new benefits and features with it. It’s about trying to get the balance between making it circular, but also allowing this love affair to exist.”