Progressing from selling products in repurposed plastic packaging, Beauty Kitchen quickly developed new product ranges across skincare, body case and hair care to incorporate compostable or reusable packaging. Zero Waste Scotland carried out research, which helped Jo launch ‘Return•Refill•Repeat’, a service which exists to help customers, retailers and brand owners change their single use plastic packaging to packaging that is designed to be refillable and reused. Return•Refill•Repeat works with other retail organisations, meaning that other businesses can also take advantage of the circular model.
Return•Refill•Repeat took Beauty Kitchen’s commitment to the environment one step further, taking their customers on the circular journey by giving them the option to return empty packaging to be washed and reused. This closed the loop by keeping containers in use for longer, reducing demand for new packaging to be manufactured, which positively impacts the company and the customer’s environmental footprint.
As well as providing the research and business case for Return•Refill•Repeat, Zero Waste Scotland supported Beauty Kitchen through the appointment of an intern, Ourania Dimou, in January 2021. With a background in engineering and waste management, Ourania has a passion for sustainability and believes in the importance of reducing waste across the cosmetics industry. She spent twelve weeks conducting research and verifying the credentials behind the business model.
Beauty Kitchen worked closely with Zero Waste Scotland and was supported by the Circular Economy Business Support service to assess the best packaging options.