“Beauty Kitchen was born from my passion for sustainability" Jo explains, "I'd spent years searching for beauty products that were natural, effective and sustainable, but it was a very niche market, and what was available was not easily accessible. When we launched Beauty Kitchen goal was to disrupt the sector. We wanted to make sustainable beauty the norm, but it felt like sustainability by stealth because we didn’t want our products to be classed as elite or expensive - sustainability is for everyone!”
Beauty Kitchen’s commitment to sustainability goes deeper than the products, it’s built into the fabric of the company and the commitment of the team. They became one of Scotland’s first B Corp certified companies, which recognises that they meet the highest standards of social and environmental practices.
Jo contacted Zero Waste Scotland to explore new avenues and improve their products, to further reduce their environmental impact.
The team at Beauty Kitchen is now working to influence other businesses in the beauty industry, encouraging them to embrace Return•Refill•Repeat, to reap the same benefits. Jo says “We didn’t introduce these sustainable practices to gain a competitive advantage, it’s a vehicle to instigate change across the sector – we want other businesses to get involved.”