Could you design a better product from the offset? Your product may already sell well, but has it been built with the whole lifecycle in mind?
Is your product reliable? Durable? At the end of its life, could it be repurposed, or would it simply need to be thrown away? Interrogating your product like this can feel like too much – but think of it this way: circular design opens up so many possibilities for eager designers. And you can be right at the forefront of the circular movement.